Yes…it’s time for the obligatory ChatGPT post.
But wait! Don’t roll your eyes, it’s actually incredibly useful for a SMB, and it can generally be used with minimal technical knowledge and without a team of developers working for months. Since there is still a bit of mystery about it, let’s start by looking at what ChatGPT actually is.
ChatGPT is an artificial intelligence (AI) language model that can understand human language and respond with (mostly) accurate and natural-sounding language. It can learn and adapt to new information over time because it uses AI, so it provides more accurate and relevant responses with repeated use. Most ChatGPT tools for small businesses offer user-friendly front ends that make them simple to set up and use without programming skills.
What does that mean for you? There are literally hundreds of ways to use this new AI technology in your small business, but we’ve narrowed it down to this list of great ways to start using ChatGPT in your SMB today!
8 Ways to Use ChatGPT in Your SMB
Product recommendations: You can use ChatGPT in your small business to generate personalized product recommendations based on your customers’ preferences and behaviors, which can increase customer satisfaction and sales.
Customer service: ChatGPT can be used as a virtual customer service representative, allowing your small business to provide 24/7 support to your customers.
Content creation: ChatGPT can assist your SMB with ideas for blog posts, social media content, images for advertising, sales collateral, and other marketing materials. Keep in mind, though, that using content “as is” from ChatGPT is likely to be penalized by Google in the future, so you have been warned!
Lead generation: You can use ChatGPT to engage with your potential customers and learn info that you can use for lead generation and sales outreach.
Audience engagement: ChatGPT can be used to interact with your customers on social media by responding to comments and messages in real-time with personalized messages, such as product recommendations and size advice.
Personalized email marketing: You can use ChatGPT for your SMB to generate personalized email marketing campaigns that match up with your customers’ needs and interests.
Product demos: ChatGPT can be used to develop virtual product demos to help your customers better understand your product or services.
Data analysis: You can use ChatGPT to analyze your customer data and gain insights that can be used to develop marketing and sales strategies for your small business. The tool can be used to understand things like trends in customer buying patterns and preferences or the impact of a sale on long-term customer retention.
With the numerous ChatGPT tools for SMB already available, there is certain to be one (or more) that will make the day-to-day running of your business easier or more insightful. These AI tools are meant to help you automate the tasks that take valuable time away from your hectic schedule as a SMB owner. ChatGPT isn’t going to replace your employees or their creativity – it’s going to make it simpler for them to do their best work and drive your company forward. Embrace this new AI technology now, and it will save you time and stress in the long run!
If you'd like some help figuring out how you can implement ChatGPT or other tools into your marketing stack, we can help! Contact us today to develop a marketing strategy that makes your business run more smoothly and boosts your ROI!